Honest takes on marketing, analytics, SEO and AI. What's actually changing, what the data says, and what to do about it.
RSS FEED8 min read
If you run a local business, two Google changes this month are easy to miss and expensive to ignore. One is about what you can put in your Google Business Profile listing. The other is about when Local Services Ads charge you for a call you never answered.
READ ARTICLE7 min read
Two years ago almost nobody had "AI consultant" in their title. Now it feels like half of LinkedIn does. That isn't just a feeling. LinkedIn's own data says it's one of the fastest-growing jobs in the country.
READ ARTICLE9 min read
Every few months somebody declares that AI is going to replace marketers. It hasn't. But it has changed the job in ways that are easy to miss if you only read the headlines. Search results look different. Ad platforms make decisions that used to belong to us. And the gap between teams that use AI well and teams that just bought an AI tool keeps getting wider.
READ ARTICLENo salesy pitches. Just a real and honest conversation about your business, your challenges, and whether we can actually help. If we can, awesome, let's get to work. If not, we'll be upfront about it and point you in the right direction.
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