About Skeptical, a Data-Driven Marketing Agency in Dallas
WHO WE ARE
Skeptical was born from rebellion, a drive for honesty above all else, and frustration with overpriced, outdated marketing practices. We saw businesses stuck under the thumb of Imperial-style agencies and decided it was time to ignite a little chaos of our own.
"QUESTION EVERYTHING, KNOW NOTHING"
Our motto isn't just a phrase; it's how we operate. While others blindly follow the playbook, we bring the matches and set it on fire.
Powered by data-driven precision, honest strategies, and a Jedi-like knack for innovation, we challenge the status quo, disrupt complacency, and deliver measurable, data-backed results. We're here to help your business ditch the nonsense, think smarter, and punch above your weight class.
MEET THE TEAM
Nathaniel is a seasoned data-driven marketer, analytics expert, and dedicated mentor with over a decade of experience bridging both agency and in-house worlds. With deep expertise across major advertising platforms, including Google, Meta, Microsoft, Amazon, LinkedIn, Twitch, TikTok, and more, Nathaniel specializes in leveraging data and advanced analytics to inform strategic decisions and fuel business growth.
His skill set ranges from designing and managing sophisticated dashboards in Tableau, Looker, and Power BI, to expertly handling tagging, tracking, and complex analytics setups. Nathaniel has successfully led high-impact testing programs, managed budgets ranging from $50K to $100M+ annually, and loves solving tough marketing and technical challenges, especially under pressure.
Passionate about AI adoption, automation, and empowering teams through mentorship and training, Nathaniel has partnered with notable brands such as Nike, Fanatics, GameStop, Planet Fitness, and OtterBox, among many others.
Beyond marketing, Nathaniel is an awkward super-nerd, musician, gamer, hockey fanatic, and car enthusiast with an endless need for speed.
BRANDS I'VE WORKED WITH
From Fortune 500s to disruptive startups, driving results that matter
54+ Major Brands | $100M+ Media Spend Managed | 10+ Industries
STILL HAVE QUESTIONS?
We're happy to talk through your situation. No commitment, no pressure - just a straightforward conversation about your business.
CONTACT US TO GET STARTED