Most companies don't have a data problem. They have a trust problem. Dashboards disagree, platforms take credit for the same sale, and nobody is sure which number is real. Skeptical is a Dallas marketing analytics agency that fixes that, turning messy data into insights you can act on.
We provide custom dashboards, advanced measurement and data modeling, web and app analytics, UX analysis, optimization programs and audience personalization.
We build dashboards in Tableau, Looker, Power BI and TapClicks that show the numbers your team actually uses to make decisions, and leave out the clutter. Every dashboard starts with one question: what decision does this support?
Tagging, tracking, events, conversions and data layers. We configure it properly so the data coming in is complete and consistent. This is where most reporting problems start, and where we fix them.
We work across GA4, Mixpanel and Amplitude to understand how people actually move through your site or app, where they drop off, and what makes them convert.
Last-click attribution flatters some channels and hides others. We build attribution models that give a more honest view of how your channels work together, so budget decisions are based on reality.
We design and run testing programs with clear hypotheses and proper measurement, so you learn something real from every test instead of chasing noise.
We use your historical data to forecast performance and model scenarios, so you can plan budgets and targets with more confidence.
If your issue runs deeper than reporting, into how data is stored and connected across systems, our data management services cover the infrastructure side.
Our founder has spent more than a decade in analytics across agency and in-house roles, designing dashboards and handling complex tracking setups. Read more about Skeptical.
We work with GA4, Mixpanel and Amplitude for web and app analytics, and Tableau, Looker, Power BI and TapClicks for dashboards.
Yes. We audit your GA4 setup, tags and events, fix what's broken, and validate the data against your other systems.
It's a way of giving credit to every channel that contributed to a conversion, not just the last click. It gives a more honest picture of what your marketing is really doing.
AI is speeding up analysis and surfacing patterns faster, but it's only as good as the data underneath it. We cover this in how AI is changing the way marketers work.
Tired of guessing which number is right? Email [email protected] for an honest conversation.