https://skeptical.agency/blog Honest takes on marketing, analytics, SEO and AI from Skeptical, a Dallas marketing agency. en-us Thu, 15 Oct 2026 12:00:00 GMT https://skeptical.agency/blog/google-october-local-updates-gbp-and-lsa https://skeptical.agency/blog/google-october-local-updates-gbp-and-lsa Thu, 15 Oct 2026 12:00:00 GMT Nathaniel Patterson Google Maps limits time-bound promos, pricing, and CTAs in GBP listings. LSA charges some missed calls over 20 seconds. What local businesses should do. https://skeptical.agency/blog/rise-of-the-ai-consultant-what-to-look-for https://skeptical.agency/blog/rise-of-the-ai-consultant-what-to-look-for Mon, 12 Oct 2026 12:00:00 GMT Nathaniel Patterson LinkedIn ranks AI consultants and strategists the #2 fastest-growing US job. What the role really is, and how to hire one without buying hype. https://skeptical.agency/blog/how-ai-is-changing-the-way-marketers-work https://skeptical.agency/blog/how-ai-is-changing-the-way-marketers-work Mon, 12 Oct 2026 12:00:00 GMT Nathaniel Patterson AI Overviews, AI Mode, AI Max and agents are rewriting marketing. What changed in 2026, what the data says, and what marketers should do now.